C
cohora
E-commerce
E-commerce

Turn Browsers into Lifetime Buyers

Stop paying to re-acquire the same customers. Capture first-party permission at first visit and build owned audiences that drive repeat purchases, higher AOV, and predictable revenue growth.

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The challenge

E-commerce brands face rising acquisition costs, shrinking margins, and an over-reliance on paid channels that don't build lasting customer relationships. Without owned data, every sale requires re-buying attention.

Acquisition costs rising

  • CPMs and CPCs continue to climb across Meta, Google, and TikTok.
  • iOS privacy changes have eroded targeting precision and attribution.
  • Competitor saturation makes standing out increasingly expensive.

One-time buyers, not repeat customers

  • Without owned channels, re-engagement depends on expensive retargeting.
  • Cart abandonment recovery relies on pixel data that's becoming unreliable.
  • Customer lifetime value stays low when every touchpoint costs money.

How Cohora solves it

Capture permissioned first-party data at every touchpoint—pop-ups, post-purchase, loyalty programs—and activate owned channels that turn one-time buyers into loyal customers.

Build your owned audience

  • Capture email, SMS, and WhatsApp opt-ins at low cost-per-subscriber.
  • Enrich profiles with purchase history, preferences, and engagement signals.
  • Own the relationship instead of renting reach from platforms.

Drive repeat purchases

  • Trigger personalised flows based on browse behaviour and purchase timing.
  • Win back lapsed customers through owned channels at zero media cost.
  • Cross-sell and upsell with precision using enriched first-party data.

Predictable, profitable growth

  • Reduce CAC by nurturing owned audiences instead of cold prospecting.
  • Increase LTV through personalised retention and loyalty programs.
  • Build a marketing asset that compounds in value over time.

Quick wins to launch now

  • Exit-intent pop-ups offering exclusive discounts for email/SMS sign-up.
  • Post-purchase flows that drive reviews, referrals, and repeat orders.
  • Abandoned cart recovery via owned SMS and email instead of paid retargeting.
  • VIP early access campaigns for new product launches.

Build a customer base you own

Stop renting audiences. Start building owned channels that drive repeat purchases and predictable revenue growth.

Start now