Stop renting reach. Own your
Audience.
Audience.
Cohora is a channel built for first-party data growth that creates a high-intent, owned audience for your brand.
Don’t chase impressions and likes. Build a relationship.
Designed for brands dealing with rising CACs, iOS tracking loss and declining paid media efficiency, Cohora fills the gap. Unlike social and PPC platforms Cohora sits outside the walled gardens, giving your brand:
- Owned, direct, consented access to customers at a fixed cost.
- Enriched, personalised data ready for CRM building and campaigns.
- A valuable business asset that compounds over time.
Start a conversation with real people ready to be engaged on your terms.
The UK Audience
Cohora’s audience network reaches 3.5M UK adults weekly across mobile-first, high-intent environments.
3,500,000+
Audience per month
Gender
Female 57%
Male 43%
Age
18 - 65
Audience Interests
Strong concentration in 25–54, the core group for beauty, home, insurance, financial services and lifestyle buying decisions covers every major UK region enabling brands a scalable, targeted alternative to Meta, Google and Taboola.
Brands who own their audience see 2–3x higher customer lifetime value and up to 60% lower blended acquisition costs.
How It Works
Control your spend, audience volume and messaging
What we do for You.
We deliver permissioned, activation-ready audiences you can trust.
Cohora helps you build audience equity by capturing compliant, timestamped contacts enriched with opt-in metadata. Plug them straight into your CRM, email, or SMS tools—and activate with confidence. No rented reach. No media waste. Just infrastructure that compounds value.
Plugs into your stack
Built to work with your tools
You’ve built your funnels, now fuel them.
You already know how to nurture customers with Klaviyo, HubSpot, Customer.io and more.
Cohora gives you what those platforms need: permissioned, first‑party data at scale.
More opt‑ins mean more customers entering the funnels you’ve mastered so your campaigns, automations, and creative can work harder, convert faster, and compound value without paying for reach you don’t own.
From welcome emails to lifecycle campaigns, Cohora delivers activation-ready contacts enriched with opt-in metadata.
That means every subscriber can be segmented, nurtured, and converted automatically, without manual work or compliance risk.
Fuel your outreach campaigns for:
- Email & Marketing Automation: Klaviyo, Mailchimp, HubSpot, ActiveCampaign
- CRM Platforms: Salesforce, Zoho, Microsoft Dynamics
- E‑Commerce & DTC: Shopify, WooCommerce, BigCommerce
- Messaging & SMS: Attentive, Postscript, Twilio
Start creating your owned channel today.
Compare with other channels
Social media is great for reach, but terrible for retention.
You’re renting attention in a crowded feed, paying to interrupt rather than engage.
Even when you get a like or a view, it’s rarely permissioned, rarely contextual, and almost never CRM-ready.
With Cohora you own the starting point of continuous customer interaction.
| feature | PPC/Social | Cohora |
|---|---|---|
| Cost per Contact | Variable, rising | Fixed, predictable |
| Ownership | Platform-owned | Brand-owned |
| Retargeting | Paid, Platform-bound | Free, direct |
| Timing Control | Limited | Full—re-engage when relevant |
| Attribution Clarity | Fragmented | Direct, timestamped, structured |
| Long-term Value | Low | High—contacts compound over time |
The power of 1st Party Audiences
Acquiring customers through paid social is expensive. Every impression costs, and every re-engagement erodes margins.
That’s why the smartest brands fight to capture first-party permission at the very first interaction. Once a customer opts in, a brands future communication is enabled across multiple channels whether email, WhatsApp, voice or mail.
Email Marketing – The UK ROI Powerhouse
Email is the long-form, lifecycle channel: ideal for newsletters, seasonal storytelling, and nurturing customers into repeat buyers.
- ROI: According to the DMA’s 2025 benchmarking report, UK email campaigns deliver an average ROI of £36–£42 per £1 spent, with retail peaking even higher.
- Engagement: UK open rates are climbing, averaging 35.9% post-Apple MPP.
WhatsApp Marketing – UK Brands Driving Immediacy
WhatsApp is the real-time, conversational channel: perfect for flash sales, cart recovery, and community engagement.
- Open Rates: WhatsApp messages achieve 90–98% open rates, far higher than email’s ~21–35%.
- UK Adoption: WhatsApp is the UK’s most used messaging app, with 40+ million users.
Voice - the most persuasive channel.
Voice remains one of the most direct and persuasive channels in B2C.
While digital impressions are cheap and fleeting, a phone call creates immediacy, trust, and accountability.
For categories like insurance, broadband, utilities, and finance where timing and reassurance are critical - voice is often the channel that closes the deal.
By permissioning your brands audience for voice you have one of the most powerful direct channels of consented communication.
Direct Mail – Tangible Impact & High Trust
Direct mail delivers ~29% ROI, outperforming paid search, and 82% of UK consumers trust it more than digital ads. It anchors campaigns with physical impact.
- High trust: 82% of UK consumers say they trust direct mail more than digital ads.
- Personalisation: Modern print tech allows tailored offers, names, and dynamic QR codes linking to digital journeys.
- Longevity: Mail is kept, shared, and revisited—unlike fleeting social impressions.
Brands who own their audience see 2–3x higher customer lifetime value and up to 60% lower blended acquisition costs.