Beauty: From Campaign Bursts to Compounding Loyalty

Capture first‑party permission at the first touchpoint and turn every seasonal spike—viral looks, influencer moments, and holiday launches—into durable audience equity you own.

The challenge

Beauty sits across two extremes: low‑cost impulse buys that rely on volume and high‑ticket treatments or devices with longer, seasonal purchase cycles. In both cases, rented reach drains margin and forces brands to re-buy attention.

Everyday products
  • Margins erode when every single purchase requires new paid media.
  • Followers and likes rarely translate into repeat buyers without owned data.
  • Re-engaging past buyers depends on platform algorithms and rising CPMs.
Premium launches
  • Longer consideration tied to events like Christmas, Valentine’s, and Mother’s Day.
  • Seasonal bursts create demand but require repeated paid touchpoints to stay visible.
  • Without owned contacts, new lines must pay to re-find the same audience.

How Cohora solves it

Cohora captures first‑party permission at the first interaction—exclusive offers, member drops, or trend‑driven sign‑ups—and keeps the conversation going outside rented platforms.

Build durable relationships
  • Drive repeat purchases with reminders for core products and routines.
  • Introduce new lines in sync with trends, seasons, or influencer moments.
  • Deliver community content so customers feel part of more than a transaction.
Own the customer record
  • Mine engagement signals and enrich profiles over time.
  • Activate precise campaigns without relying on platform algorithms.
  • Let immediate buyers and later converters compound into owned audience equity.
Sustainable growth for beauty

Trends fuel acquisition, but first‑party data powers retention and profitability. Every campaign becomes a permanent enrichment of your brand’s owned audience, making future contact timely and more effective.

Stop renting reach for every launch. Build a channel you control—where opt-ins, enrichment, and activation happen on your terms.

Quick wins to launch now
  • Offer member-only drops or early access to new shades and bundles.
  • Capture opt-ins from viral looks and redirect follow-up off-platform.
  • Sequence post-purchase nurture to drive refills, upgrades, or add-ons.

Start building long-term, sustainable growth today.