Cohora

Mobile: Win the upgrade window

Phones are a high-ticket necessity. Capture permission before the contract window, nurture value, and activate when the customer is ready—without paying to re-find them.

The challenge

Contract cycles are long, upgrade timing is unpredictable, and paid media burns budget guessing when to strike. Asking for contract end dates upfront adds friction and often yields bad data.

Timing is opaque
  • Upgrade intent varies by model cycles, offers, and personal budgets.
  • Paid bursts re-target the same audience with rising costs.
  • Contract end dates collected early are often incomplete or inaccurate.
Margin pressure
  • High CAC from repeated paid impressions erodes bundle profitability.
  • Loyalty offers miss if outreach depends on platform algorithms.
  • Without owned data, upsell and retention rely on guesswork.

How Cohora solves it

Capture first‑party permission at the first interaction—“Want to hear about our best deals?”—and let owned channels nurture until the exact upgrade moment.

Build intent before the window
  • High-volume opt-ins at low cost without forcing contract data too early.
  • Use CRM flows and engagement to infer timing and preferences.
  • Enrich records progressively with model interests, budget, and channels.
Activate with precision
  • Trigger offers when signals indicate upgrade readiness.
  • Upsell accessories, insurance, and bundles through owned communication.
  • Avoid paying Meta or Google again to reach the same customer.
Own the upgrade cycle

Phones are central to lifestyle and connectivity. Owning permission means every launch, bundle, or loyalty incentive reaches customers when it matters—without margin burn.

Quick wins to launch now
  • “Hear about our best deals first” lead capture on all paid creative.
  • Seasonal flows around flagship releases and trade-in promotions.
  • Accessory and insurance cross-sell once permission is earned.

Win the next upgrade before the window opens.