Capture intent the moment customers show interest in fibre. Own the relationship so every new postcode rollout triggers a targeted upgrade—not another round of paid reacquisition.
Historically low-switch, broadband relied on expensive always-on media to stay visible. Timing was the barrier: without knowing when a customer was ready to move, brands paid repeatedly to interrupt the same audience.
Capture first‑party permission at first interaction—“Tell me when fibre is live in my area”—and nurture via owned channels until the upgrade window opens.
By capturing permission now, providers give marketing the ability to do what it’s supposed to: move customers down the funnel, protect margins, and drive conversions as availability scales.
Every campaign becomes an owned asset, not just another awareness burst.
Own the upgrade moment instead of renting reach.